Leading online retailer I Want One of Those has moved from gadgets and gizmos to a more broadly-based 'gifts solutions' offering.
The brief was to re-position in the minds of the consumer this shift of emphasis, and deliver key messaging about the fast-changing product range and its wider appeal to male AND female customers.
A well-targeted regional campaign of discount vouchers and product reveals was set up across the print media - plus a similar series of offers online - improved awareness for
I Want One of Those.
We staged a media party for about 70 leading consumer journalists to 'enjoy and experience' the client's top products.
Media coverage included the London Evening Standard, Zoo, Sky.com, the Sheffield Star, Manchester Evening News, and Pick Me Up.
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