The new Fiat 500 is an iconic lifestyle accessory - an everyday masterpiece that deserved a stylish UK launch.
It took to the sky in the London Eye when it was unveiled at an exclusive celebrity and showbiz event.
We managed all aspects of the media for the launch – an evening that included performances from pop superstars Mika and The Feeling.
Guests included Kelly Osbourne, Jade Jagger, Eva Herzigova, Eddie Jordan, Agyness Deyn, Lawrence Dallaglio and, of course, the Fiat 500 itself.
We secured massive publicity around the event, both in the UK and worldwide. Coverage included The Times, Daily Telegraph, Daily Express, Evening Standard, The Sun Online, BBC Radio 1, London Tonight, Bloomberg and CNBC.
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