FIAT

The iconic Fiat 500 is a masterpiece of motor engineering. It deserved a stylish UK launch.

So we put it in the London Eye and sent it soaring over the capital!

We devised the launch campaign, and managed all media on the night, which opened with performances from Mika and The Feeling.

Showbiz guests included Kelly Osbourne, Jade Jagger, Eva Herzigova, Agyness Deyn, with Lawrence Dallaglio and Eddie Jordan from the world of sport.

Paul Ridley Limited secured massive coverage in the UK and worldwide which included The Times, Daily Telegraph, Daily Express, Evening Standard, The Sun Online, BBC Radio 1, London Tonight, Bloomberg and CNBC.